‘Plastic-free’ fashion is not as clean or green as it seems

To promote different fibre use without fully understanding its environmental ramifications suggests a disingenuous engagement with environmental action. It incites “superficial green” purchasing that exploits a culture of plastic anxiety. The message is clear: buy differently, buy “better”, but don’t stop buying. Yet the “better” and “alternative” fashion products are not without complex social and environmental injustices.

Thirty-six Thousand Feet Under the Sea

Scientists estimate that in thirty years the oceans will hold a greater mass of plastic than of fish. Almost every biological sample that dredged up from the hadal zone and tested in a lab has been contaminated with microplastics.

Is the future more plastic?

The current pandemic has led to surging amounts of plastic waste, although a recent study suggests that the coronavirus might actually persist longer on plastics than on other materials. Battling plastic waste is much more complex than fighting COVID-19.

The world is paying a high price for cheap clothes

The global fashion industry generates a huge amount of waste – one full garbage truck of clothes is burned or sent to a landfill every second, and, 60% of materials used by the industry are plastic fibers – the equivalent of 50 billion plastic bottles are leaked into the ocean through garment wash every year.